Do you make content? Then you often feel alone in the creative wilderness. There’s no real system of mentorship and feedback for content creators. We’ve mostly just got our friends who may or may not know what they’re talking about, even though they mean well.
But today we’ve got artificial intelligence by our side to offer much needed collaboration with its AI tools for content generation.
And it’s completely nonjudgemental, confidential and really, really good at helping us identify and overcome any weaknesses in our content.
Below, I’m going to get into how Google’s Gemini can assist you from literally, the first step of your creative process in building content.
The content creation game is fierce. Perhaps you’ve got incredible ideas bubbling over, but sometimes, turning those concepts into captivating content can feel like wrangling a room full of kittens. Adorable but impossible.
Fear not, fellow creatives! We’ve got AI to do what we have not done.
Let’s dive into the exciting world of feedback loops and explore how Google’s AI “Gemini” can empower you at every stage of the content creation process, with highly specific prompts you can use right away to get the most out of it!
The 1st AI Tool for Content Creation: Brainstorming and Research Made Easy
Hitting a creative wall? Staring at a blank page doesn’t have to be your reality. Gemini can be your content creation brainstorming buddy. Feeling stuck on a topic? No problem!
Prompt: “What are trending topics in [your niche]?”
Example: Let’s say you’re a travel blogger. Typing this prompt into Gemini will provide a list of currently trending travel topics, sparking new content ideas. Perhaps “sustainable travel tips” or “hidden gem destinations for 2024” are hot right now, inspiring your next blog post.
But wait, there’s more! Research can be a time-consuming beast. Gemini can step in and be your research assistant extraordinaire. Need to verify facts or find credible sources?
Prompt: “Find credible sources on the benefits of [insert topic].”
Example: Writing about the health advantages of meditation? This prompt will provide a list of reliable sources you can cite in your content, building trust with your readers.
From Drafts to Masterpieces: Refining Your Content Every Step of the Way
So you’ve got a killer topic and a solid foundation of research. Now comes the nitty-gritty: crafting your content. Gemini shines here too! As you write, it acts like a grammar fairy on steroids, offering suggestions for clarity, style, and tone.
Prompt: “Analyze the clarity and flow of this paragraph.”
Example: Uncertain about the flow of a specific paragraph in your blog post? Paste it directly into Gemini and ask for feedback. It will identify awkward phrasing and suggest alternative wording for a smoother reading experience.
But Gemini doesn’t stop at grammar – it’s your SEO hero as well. It will analyze your content for best practices, suggesting relevant keywords to optimize your work for search engines.
Prompt: “Suggest relevant keywords for this article on [your topic].”
Example: Crafting a video script about vegan baking? This prompt will provide keyword suggestions like “best vegan baking tips,” “easy vegan desserts,” or “healthy vegan treats,” helping your video rank higher in search results.
Protip: Gemini currently doesn’t provide information on these key words (like their popularity in volume and the likelihood of you getting on the first page of Google results). So, please, run these keywords through an SEO keyword site to see if they have value in terms of your overall SEO strategy. The one I use is UberSuggest but feel free to use up some free trials testing others out.
Making Content Fit for the Digital Age
Great content isn’t just about words; it’s about a captivating experience. Whether you’re crafting a blog post, a video script, or social media content, Gemini can help you take it to the next level. For visually oriented content, it can suggest relevant images and infographics to grab attention and enhance user engagement.
Prompt: “Suggest high-quality images for a blog post about [your topic].”
Example: Writing about hiking trails in Yosemite National Park? This prompt will recommend captivating visuals like scenic landscapes or close-up shots of wildlife, adding another layer of engagement to your content.
For aspiring videographers, Gemini can be your script doctor. It can analyze your script for pacing and flow, ensuring your audience stays hooked throughout.
Prompt: “Analyze the pacing and flow of this video script.”
Example: Unsure about the rhythm of your script for a travel vlog? Gemini will identify sections that might drag and suggest areas to inject humor or suspense, keeping viewers engaged all the way through.
The Power of Data: Knowing Your Audience and Optimizing for Success
Content creation isn’t a one-way street; it’s a conversation with your audience. But how do you know if your voice is resonating?
Here’s where Gemini truly shines. It can analyze audience demographics and predict content performance based on current trends and engagement patterns.
Prompt: “Analyze potential audience demographics for a video on [your topic].”
Example: Creating a makeup tutorial? This prompt will provide insights into the typical age group and interests of people who might watch this type of content. By tailoring your content to their preferences, you increase the chances of viewer engagement.
But that’s not all! After you’ve hit publish, Gemini doesn’t abandon ship.
It provides valuable insights into audience engagement metrics like views, clicks, shares, and comments. This data becomes your roadmap to success; it reveals what’s working, what needs tweaking, and what content your audience craves.
A/B Testing: The Art of Refinement
Ever wondered if a different headline or thumbnail might attract more clicks? With Gemini’s A/B testing feature, you can test different variations and see which ones resonate best with your audience.
Prompt: “Create A/B test variations for the headline of this blog post.”
Example: Uncertain if your current blog post title is capturing attention? This prompt will generate alternative headlines for A/B testing, allowing you to see which one gets the most clicks and engagement.
So, it’s important here that Gemini does not provide the program for you to run these comparisons. It simply suggests different variations of your visual or text or audio that you might then use a separate program to test real people’s reaction to your 2 contenders.
Bonus Tip:
This is just the beginning of what Gemini is capable of doing for content creators. It can do anything you can think of in the creative process. Think of it as a writing assistant.
If there’s anything that you won’t do or don’t know how to do, you can treat the AI like a friend and write out a request for the AI to perform that function. Literally any function in the text, visual, audio universe.
And if it doesn’t respond with content that you like you can have a back and forth with it, saying “I want less of [xyz] and more of [xyz].” It’s that simple. Have a conversation with your “assistant” until they give everything you dream of.
Love,
