I’ve been using AI tools in my business for a while now, but I haven’t heard much about Jasper in the hallways of the internet.
It’s another AI in a mountain of AI’s… or is it? It’s important to get into what makes Jasper AI special and what makes a potential headache for you given its limitations.
Let’s explore all of this in this Jasper AI review written in plain English in as honest a review as I can possibly create.
So, even if you’re not a technology buff, with this review you should have an easy time imagining how Jasper AI can work in your life.
What are Jasper’s key features?
I’ll let you know right off the bat in this Jasper AI review that Jasper AI offers impressive features designed to streamline and enhance the content creation process. Here are some details on their key functions:
- Content generation: Jasper generates various excellent marketing materials, including social media posts, product descriptions, email copy, and even blog outlines. It also provides a library of ready-made templates to jumpstart your writing. The focus is on content creation. So, there’s many features to be found in Jasper AI that are exclusive to fiction writing.
- Idea sparking: Struggling for inspiration? Jasper can help you brainstorm content ideas and overcome writer’s block when creating content.
- Content variation: Repurpose existing content with Jasper’s rephrasing tools. It can rewrite content in different formats or tones, making it adaptable for various audiences. If you’ve got a lot of audiences this is a major time-saver.
- AI art integration: Jasper integrates with DALL-E 2, allowing you to generate unique images based on your descriptions, boosting the visual appeal of your content.
- Brand voice maintenance: Train Jasper to mimic your specific brand voice and tone. This ensures consistency of voice across all of your content. It also sets you apart from your competition. I know that, for blogging specifically, this is pivotal to set yourself apart from other bloggers.
- Editing and grammar assistance: Jasper offers basic content editing functions and integrates with Grammarly for ADVANCED grammar checks.
- SEO optimization: While not a full SEO tool, Jasper can incorporate relevant keywords into your content.
- Collaboration tools: Jasper offers some limited collaboration elements, such as allowing some document sharing and team management within its platform.
It’s important to note that Jasper focuses primarily on content generation and lacks some advanced features found in marketing automation or project management software.
Largest Weakness Identified by This Jasper AI Review
Jasper has a free trial but it is almost entirely behind a paywall. So, if you’re not looking to spend money, you can have a 7-day free trial before you’ll be asked to pay $59 a month for their pro-options.
So, if you can easily afford that, and are ready and willing to pay for an AI if it’s worth it: keep reading. If it’s just not for you there’s no shame in that. $59 a month is a lot in a world where ChatGPT and Gemini AI’s give away the bulk of their features for free.
Other Jasper Weaknesses
- Context understanding: While Jasper excels at generating content, it might struggle with nuanced or complex contexts. Users must supervise to ensure factual accuracy and avoid factual errors. This is true for any AI though. We are not yet in an era where AI gives us perfect or professional looking output right off the bat.
- Not a full SEO tool: While it can incorporate keywords, Jasper doesn’t handle comprehensive SEO optimization.
- Collaboration features: Collaboration functions are limited within Jasper’s platform.
Jasper AI, Reviewing Strengths:
- Everything a Content Creator Needs to Begin Creating: Jasper can produce creative content in a variety of formats. Its focus seems to mainly be about content creation than fiction writing but within its wheelhouse it can create all sorts of content, from blog posts, to copy, to product descriptions. It’s also good the stuff to get you unstuck creatively, aiding writer’s block. So, it’s a one stop shop for social media influencers.
- It’ll save you so much time: improving content creation speed, helping you automate repetitive writing tasks. For content creators a lot of tasks are repetitive. That’s just the name of the game. Jasper helps.
- Brand Consistency: Jasper allows you to maintain the same “brand voice” across different platforms. It also allows you to form one in the first place if you don’t have one.
- Scalability: Jasper has scaled pricing for different businesses.
More thoughts on my trial of this AI:
I like the premade templates that Jasper AI provides. It guides you through the process of creating a complex pieces of content like a blog post or a social media advertisement.
And it’s uncommon in a piece of AI for there to be so many ready-to-click content creation buttons.
And those templates ask follow-up questions of you to improve the results you get. That’s pretty unique. Most AI leaves it up to you to generate a prompt with adequate detail. But if you’re not versed in advanced prompting, you miss stuff. With these follow up questions from the template you’ll have a detailed result.
Another unusual feature is their “Remix” function that encourages you to reword your content until it satisfies you. Or repurpose something you’ve written to fit a different format (like a blog post transformed into a sales email). This can save you TONS of time.
Overall, it is quite a neat AI, but it’s not for the most price conscious among us. Don’t get me wrong: it’s affordable. It’s just not for a bargain hunter. It also depends on how serious you are about investing in your business.
The best advice is just to do a free trial and see for yourself. That’s the entire point of this Jasper AI review, just get to the point where you give this a whirl. So, are you in or are you out?
Enjoy!
Love,
